Pricing, however, remains a barrier. Most foldables start at £1,400, with the Galaxy Z Fold 5 reaching £1,849. While still premium, this is down from £2,000 in 2022. Retailers like John Lewis and Currys now offer trade-in deals and 24-month financing, making them more accessible. Second-hand markets on platforms like eBay and musicMagpie have also seen a surge in demand for lightly used models.
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Repair costs are falling too. Samsung has expanded its repair network across 40 UK service centres, reducing screen replacement time to under two hours. Fix prices have dropped by nearly 30%, with front panel repairs now averaging £320—down from £450 in 2023.
Consumer adoption is growing. According to Ofcom’s 2024 Connected Nations report, one in twelve UK smartphone buyers now considers a foldable as their next device, up from one in twenty in 2023. Business users, in particular, value the multitasking capabilities, while younger users are drawn to the sleek, futuristic design.
With improved reliability, better software, and stronger network support, 2024 marks the year foldable phones finally deliver on their promise. For the modern British man who values both performance and style, the foldable is no longer a novelty—it’s a practical, powerful tool built for everyday life.
